We caught up with the brilliant and insightful Cristie Besu a few weeks ago and have shared our conversation below.
Hi Cristie, thanks for joining us today. Let’s start with the story of your mission. What should we know?
At Eat Me Guilt Free, our core belief is that freedom should not have limitations so in 2021, we launched our “Free Delicious” campaign. The main message of the “Free Delicious” campaign is that eating better-for-you foods that taste good is a choice consumers should make for themselves. For decades, food companies marketed foods with addictive ingredients and misleading messaging. With our “Free Delicious” campaign, we are redefining delicious and making products with better nutrition fact ratios, less sugar, no preservatives and no GMOs. Eating better-for-you foods that taste delicious is the freedom our society deserves.